Facebook.Com is a social networking tool for people to connect friends, families, colleagues allowing them to communicate and interact in a variety of ways.
Since its inception in 2004, Facebook.Com today has over 1.19 billion active users as pf September 2013 hooked in to its addicting attributes, making it the second most visited website by unique visitors after Google.com
What started as a college community act is now a global agenda spearheading a revolutionary change in the way we interact with the web, giving businesses across the globe a lot to think about utilizing its rich ever-expanding 1.19 billion active subscribers!
Business Goals for Using Facebook.com
- Get found by people searching for products or services
- Connect & Engage with current and potential customers
- Create & Manage with a community around your business
- Gather likes, comments & shares
- Promote & Distribute with other content you create like a Webinar, blog posts, etc
- Generate leads for your business
- Increase Customer Engagement
So if your still thinking Should you be on Facebook?, here is why you should be:
Before we start digging, let us go through a quick reference glossary on Facebook.Com terms used across the website and that will be helpful in our discussion.
Technically, Facebook.com guidelines affirm that profiles are for people and pages are for businesses.
You need to be logged in to create your page and once you are on the page above, you will be directed by a simple wizard to create your page. To start creating your, visit www.facebook.com/pages/create.php
It all comes down to your Business Page and how well it engages users with applications like the discussion board and the Youtube.com video box and give your content more variety.
Businesses should create a Facebook.Com Page to represent their brand or company; however creating your Facebook.Com Group has its own benefits and yields responses from a community of people with a common taste of interest.
Facebook.com ads allows you to promote your business, create a bigger fan base and drive new leads & prospects for your sales team to capitalize on your investment.
Facebook.Com EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook.Com
Be interactive, fun & helpful with the content delivery and updates on your business Page
Measuring marketing results is a key aspect for any marketing strategy and why should Facebook.com be any different!