Before we start digging, let us go through a quick reference on Facebook.Com Vocabulary used across the website and that will be helpful in our discussion.
Application – Any program that engages users and allows them to share content and interact with other users
EdgeRank – An algorithm used by Facebook.Com to decide what content get delivered to users News Feeds
Fan – Facebook.Com user who decides to “Like” and have chosen to be a “fan” for an organization, profile, or business page
Friend – Personal connection on Facebook.com | Adding a Facebook.Com user as a Friend
Friend List – Organized grouping of friends
Group – A collection of Facebook.Com users who shares a common interest that can be run & join by any user
Like(s) – Liking a business page in Facebook.com | Liking comments made on walls & photos or news feeds | number of users who have liked a page | like something outside Facebook.Com who have the like button installed |
Network – Organization of a Facebook.Com users based on school or workplace
News Feed – an aggregate score of wall posts & other activities published on Facebook.Com user homepage
Page – An official presence of a business, brand, band, places, entertainment, interest, causes, products to share information and content with users & friends across Facebook.Com
Profile – Presence created for individuals to share information and interact with friends & other people across Facebook.com
Wall – The core of a user profile page that aggregates new content feeds including items posted (e.g. status updates) and recent actions (e.g. becoming a fan of a page)
Facebook.Com is a social networking tool for people to connect friends, families, colleagues allowing them to communicate and interact in a variety of ways.
Technically, Facebook.com guidelines affirm that profiles are for people and pages are for businesses.
You need to be logged in to create your page and once you are on the page above, you will be directed by a simple wizard to create your page. To start creating your, visit www.facebook.com/pages/create.php
It all comes down to your Business Page and how well it engages users with applications like the discussion board and the Youtube.com video box and give your content more variety.
Businesses should create a Facebook.Com Page to represent their brand or company; however creating your Facebook.Com Group has its own benefits and yields responses from a community of people with a common taste of interest.
Facebook.com ads allows you to promote your business, create a bigger fan base and drive new leads & prospects for your sales team to capitalize on your investment.
Facebook.Com EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook.Com
Be interactive, fun & helpful with the content delivery and updates on your business Page
Measuring marketing results is a key aspect for any marketing strategy and why should Facebook.com be any different!