Why Drip Marketing Stage Sequencing via #HSHDSH is ultimate tool for higher conversions?
Anchor Date – set your stages to occur on days before and after a specific date
Calendar – campaigns allow you to select specific dates on a calendar for your stages to occur.
Duration – campaigns are continuous campaigns that sequence stages based on days since your contact was loaded into a campaign.
Types of Drip Marketing
Top of Mind Drips – Keep leads engaged throughout conversion process
Educational Drips – provide relevant product information to prepare prospects for conversion
Re-engagement Drips – Win back interest of your cold leads
Competitive Drips – Target competitor customers with benefits of switching to our products
Promotional Drips – Entice prospects with limited run promotions & offers
Training Drips – Target new clients / users / internally to move readers through training program, step by step guide to best experience our products