Personal vs. Business Accounts
Technically, Facebook.com guidelines affirm that profiles are for people and pages are for businesses.
To fully engage and leverage your Facebook.Com experience, work around a personal profile but run a fine balance on privacy between personal & business contacts, which we will cover as we go forward.
Key differences between Facebook.com Business Pages & Personal Profiles
Pages allow you to administer controls to multiple administrators so that you have more people to manage & control your Business Page, even if your key moderator is on leave.
Pages are built default for “public viewing” across the web to benefit your business rank in Facebook.com and overall web search results.
Pages are categorized for different purposes like businesses, brands, artists, etc giving more relevancies with listing on web search results.
Personal Profile has friends, which require mutual acceptance for activities whereas anyone can become a fan of your Business Page without any administrative approvals.
If you are thinking about your privacy of information, sharing and content publish across Facebook.com & customizing controls of your profile parts and engage with both personal and business contacts, going forward we will cover that as well!
As we mentioned earlier, a page is for people to like or become a fan of your business owing to its feature of being default for public viewing across Facebook.Com and web search results.
Facebook.Com is a social networking tool for people to connect friends, families, colleagues allowing them to communicate and interact in a variety of ways.
Before we start digging, let us go through a quick reference glossary on Facebook.Com terms used across the website and that will be helpful in our discussion.
You need to be logged in to create your page and once you are on the page above, you will be directed by a simple wizard to create your page. To start creating your, visit www.facebook.com/pages/create.php
It all comes down to your Business Page and how well it engages users with applications like the discussion board and the Youtube.com video box and give your content more variety.
Businesses should create a Facebook.Com Page to represent their brand or company; however creating your Facebook.Com Group has its own benefits and yields responses from a community of people with a common taste of interest.
Facebook.com ads allows you to promote your business, create a bigger fan base and drive new leads & prospects for your sales team to capitalize on your investment.
Facebook.Com EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook.Com
Be interactive, fun & helpful with the content delivery and updates on your business Page
Measuring marketing results is a key aspect for any marketing strategy and why should Facebook.com be any different!