The thing that makes Facebook attractive & addictive is its over 750 million global users but the bigger addition is the technology that helps deliver information to all those people.
Facebook EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook
As a business, you would want to maximize the delivery of your content in their News Feed. When a post is shared, the algorithm sees it as an “object”. Interactions with the post such as like, share & comment, tags etc are referred as an “edge”.
EdgeRank looks at the frequency of posts, relevance (number of friends clicking, liking & commenting) including the user’s history of clicking and messaging across Facebook
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What is Facebook.Com and Why Should you care?
Facebook.Com is a social networking tool for people to connect friends, families, colleagues allowing them to communicate and interact in a variety of ways.
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Learn about Facebook Vocabulary
Before we start digging, let us go through a quick reference glossary on Facebook.Com terms used across the website and that will be helpful in our discussion.
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How to set up Your Facebook Profile
Technically, Facebook.com guidelines affirm that profiles are for people and pages are for businesses.
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How to Create your Facebook Page
You need to be logged in to create your page and once you are on the page above, you will be directed by a simple wizard to create your page. To start creating your, visit www.facebook.com/pages/create.php
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How to Promote your Facebook Business Page
It all comes down to your Business Page and how well it engages users with applications like the discussion board and the Youtube.com video box and give your content more variety.
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Businesses should create a Facebook.Com Page to represent their brand or company; however creating your Facebook.Com Group has its own benefits and yields responses from a community of people with a common taste of interest.
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Facebook.com ads allows you to promote your business, create a bigger fan base and drive new leads & prospects for your sales team to capitalize on your investment.
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Best Practices for Facebook Business Pages
Be interactive, fun & helpful with the content delivery and updates on your business Page
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Measuring marketing results is a key aspect for any marketing strategy and why should Facebook.com be any different!
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