Learn about Facebook EdgeRank Algorithm

Facebook Edgerank AlgorithmThe thing that makes Facebook attractive & addictive is its over 750 million global users but the bigger addition is the technology that helps deliver information to all those people.

Facebook EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook

As a business, you would want to maximize the delivery of your content in their News Feed. When a post is shared, the algorithm sees it as an “object”. Interactions with the post such as like, share & comment, tags etc are referred as an “edge”.

EdgeRank looks at the frequency of posts, relevance (number of friends clicking, liking & commenting) including the user’s history of clicking and messaging across Facebook

 

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