The following blog story is an excerpt report from the Hubspot.Com eBook “How to generate leads using LinkedIn” and the role of Blogs4Bytes is to bring you the key highlights of the eBook in brief.
Like any other social media tool, the key is to identify the value of tool in contention here and how it will boost your business brand. LinkedIn is one of the essential social media tool in play and the more we use it the more it will tell us how others are gaining from it!
Lets shortlist some of the core business variants using & gaining from LinkedIn:
Consultants: Allow prospective leads & customers to stay updated with their products & services
B2B Marketers: Announce new product launches, product updates & service offerings.
Sales Professional: Research on prospects & leads to identify their interest & needs prior to contacting them.
Job Hunters: Expand business network and stay in the eyes of prospective employees & companies.
Entrepreneurs: Build interest of new company & keep the sales conduits occupied.
Small Businesses: Stay at par with customers & reach new prospects & leads.
Large Businesses: Position company image in the marketplace & allow customers to stay updated with new products & services.
LinkedIn for Lead Generation
The trick to be effective & engaging with the use of LinkedIn is by disengaging sideways energy, a term that refers to the little distractions caused with the way you manage your time with other social media tools like Twitter, Facebook, Youtube & others.
Getting Started with LinkedIn
Consider LinkedIn as a trade show unlike Facebook, which is social gathering with friends & family to share a joke, chat with friends and relax a bit, all of which comes under “distractions”.
Going Deeper with LinkedIn
Connect your twitter account with your LinkedIn profile so that every time you updated your LinkedIn status, a tweet goes out as well allowing you to streamline your use of social media to connect with customers & prospects.
Direct Indirect Marketing Using LinkedIn
There are two major approaches for the purpose of lead generation with LinkedIn. The 1st approach is to provide information of your business brand and the 2nd approach is to start a conversation on LinkedIn by driving prospects and leads via a landing page on your website.
Power Lead Generation via LinkedIn
LinkedIn Direct Ads: Deploy LinkedIn business ads to drive traffic directly from LinkedIn to your landing page, LinkedIn Group or any other destination page just like any other PPC (pay per click) on Google & Yahoo. For a LinkedIn ad, you conceive a catchy add title or headline, some more content copy and create a destination link.
7 Ways to Generate Leads via LinkedIn
Once you have everything in order starting from your profile information to joining groups, answering people, etc, to idea is to stay connected with customers on LinkedIn & generate leads for new customers.