Businesses should create a Facebook.Com Page to represent their brand or company; however creating your Facebook.Com Group has its own benefits and yields responses from a community of people with a common taste of interest.
Messages are sent via emails to Facebook.com inbox for Groups while updates on Pages are shown under Request on user’s homepage and send to inbox
Group visibility on profiles are shown as a small text link while Page visibility shows on a fan’s profile with an image & text link.
Groups are publicly indexed and searchable (single page only) while Pages in addition to being publicly indexed & searchable, also shows up on fan’s public search listings.
Applications with Groups are limited with events, discussion, walls, links, photos & videos while Pages can accommodate thousands of applications.
Group engagement activities are shown on the administrator’ personal profile while Business Page activities are shown on the page itself unless the settings are changed.
Members joining & engagement activities on Groups are distributed across news feeds however, users can become a fan on a page and the action is distributed in news feeds along with updates & content shared by the Business Page.
Setting up Facebook.Com Group
Go to www.facebook.com/groups.php and click “Create a New Group”
Complete the basic information for the group, invite friends and configure the Groups Privacy settings, which is advisedly to be kept “Open” to make your Group easily available across Facebook.com
Facebook.Com is a social networking tool for people to connect friends, families, colleagues allowing them to communicate and interact in a variety of ways.
Before we start digging, let us go through a quick reference glossary on Facebook.Com terms used across the website and that will be helpful in our discussion.
Technically, Facebook.com guidelines affirm that profiles are for people and pages are for businesses.
You need to be logged in to create your page and once you are on the page above, you will be directed by a simple wizard to create your page. To start creating your, visit www.facebook.com/pages/create.php
It all comes down to your Business Page and how well it engages users with applications like the discussion board and the Youtube.com video box and give your content more variety.
Facebook.com ads allows you to promote your business, create a bigger fan base and drive new leads & prospects for your sales team to capitalize on your investment.
Facebook.Com EdgeRank Algorithm determines which items are delivered to a users news feed once they realized that you simply could not share every single piece of activity information from all their friends on Facebook.Com
Be interactive, fun & helpful with the content delivery and updates on your business Page
Measuring marketing results is a key aspect for any marketing strategy and why should Facebook.com be any different!