The trick to be effective & engaging with the use of LinkedIn is by disengaging sideways energy, a term that refers to the little distractions caused with the way you manage your time with other social media tools like Twitter, Facebook, Youtube & others.
The key therefore is to identify these attractions & distractions while you are fully engaged with the core competencies of your business demands like funneling new strategies, tracking down payables or dealing with employee issues & etc.
Attractions are defined with activities that we engage with our time on social media tools that are good for your business and things that help you boost your sales & revenue objectives. Making money, growing market share, referring customers & building brand visibility are some good points under “Attractions”.
Distractions on the other hand are activities that are fun but have no role in boosting your business dynamics or simply put things that are not going help you grow your business. Fun & Games, Friends & Family, Sports & Hobbies & Unrelated activities are some examples that comes under “Distractions”.
The following blog story is an excerpt report from the Hubspot.Com eBook “How to generate leads using LinkedIn” and the role of Blogs4Bytes is to bring you the key highlights of the eBook in brief.
Getting Started with LinkedIn
Consider LinkedIn as a trade show unlike Facebook, which is social gathering with friends & family to share a joke, chat with friends and relax a bit, all of which comes under “distractions”.
Going Deeper with LinkedIn
Connect your twitter account with your LinkedIn profile so that every time you updated your LinkedIn status, a tweet goes out as well allowing you to streamline your use of social media to connect with customers & prospects.
Direct Indirect Marketing Using LinkedIn
There are two major approaches for the purpose of lead generation with LinkedIn. The 1st approach is to provide information of your business brand and the 2nd approach is to start a conversation on LinkedIn by driving prospects and leads via a landing page on your website.
Power Lead Generation via LinkedIn
LinkedIn Direct Ads: Deploy LinkedIn business ads to drive traffic directly from LinkedIn to your landing page, LinkedIn Group or any other destination page just like any other PPC (pay per click) on Google & Yahoo. For a LinkedIn ad, you conceive a catchy add title or headline, some more content copy and create a destination link.
7 Ways to Generate Leads via LinkedIn
Once you have everything in order starting from your profile information to joining groups, answering people, etc, to idea is to stay connected with customers on LinkedIn & generate leads for new customers.