With the basics in the background, let’s get started with the heart of the matter, generating leads with LinkedIn.
There are two major approaches for the purpose of lead generation with LinkedIn. The 1st approach is to provide information of your business brand and the 2nd approach is to start a conversation on LinkedIn by driving prospects and leads via a landing page on your website.
The idea with the first approach is to get to know your prospect first by discussing about their likes & dislikes and then play forth your objective based on your observation. With the direct approach, the key is to engage prospects with information that are of keen interest to them.
With the indirect approach, the idea is to drive prospects to a landing page via your LinkedIn profile where they can download a white paper, sign up for a newsletter, or get more information about your products & services. The rules of engagement are almost the same and the only difference is that you drive your leads & prospects via your LinkedIn profile through to your landing page.
The following blog story is an excerpt report from the Hubspot.Com eBook “How to generate leads using LinkedIn” and the role of Blogs4Bytes is to bring you the key highlights of the eBook in brief.
LinkedIn for Lead Generation
The trick to be effective & engaging with the use of LinkedIn is by disengaging sideways energy, a term that refers to the little distractions caused with the way you manage your time with other social media tools like Twitter, Facebook, Youtube & others.
Getting Started with LinkedIn
Consider LinkedIn as a trade show unlike Facebook, which is social gathering with friends & family to share a joke, chat with friends and relax a bit, all of which comes under “distractions”.
Going Deeper with LinkedIn
Connect your twitter account with your LinkedIn profile so that every time you updated your LinkedIn status, a tweet goes out as well allowing you to streamline your use of social media to connect with customers & prospects.
Power Lead Generation via LinkedIn
LinkedIn Direct Ads: Deploy LinkedIn business ads to drive traffic directly from LinkedIn to your landing page, LinkedIn Group or any other destination page just like any other PPC (pay per click) on Google & Yahoo. For a LinkedIn ad, you conceive a catchy add title or headline, some more content copy and create a destination link.
7 Ways to Generate Leads via LinkedIn
Once you have everything in order starting from your profile information to joining groups, answering people, etc, to idea is to stay connected with customers on LinkedIn & generate leads for new customers.