LinkedIn Answers: One of the under-utilized tools on LinkedIn, it’s a feature that allows people to ask question & get an expert answer on just about anything. There are some users in LinkedIn who have generated as much as $80000 over the course of one year by answering questions about market research and other industry based aspects.
LinkedIn Applications: One of the most interesting sections under LinkedIn that allows you to experience new apps helpful in improving your people-to-people connections. Set up online polls among some of the features under LinkedIn application and gain a better insight about what’s on the minds of your customers & prospects.
LinkedIn Groups: Stretch out a little and consider joining groups outside your business interest that might help you grow your business. For example, if you are an accountant, you should consider joining groups for entrepreneurs, SMB owners & other groups of your immediate circle.
LinkedIn People: One of the key tools on LinkedIn for sales professionals, SMB owners, people looking for a job who wishes to seen by a large company by digging a little using the search feature in the upper-right-hand section for your company. From the results, click on the company of relevance and you will see recommendations and names of people at your target company.
LinkedIn Direct Ads: Deploy LinkedIn business ads to drive traffic directly from LinkedIn to your landing page, LinkedIn Group or any other destination page just like any other PPC (pay per click) on Google & Yahoo. For a LinkedIn ad, you conceive a catchy add title or headline, some more content copy and create a destination link.
LinkedIn Mobile: LinkedIn now is available from your mobile, smart phone devices & tablets by simply download the free application from your app store. LinkedIn mobile app is a great tool for one too many reasons & one of them would be if you are on a trade show, having a one-on-one connection and want share contact information or any other details by simply bumping both the phones lightly for easy transfer of information via Bluetooth.
The following blog story is an excerpt report from the Hubspot.Com eBook “How to generate leads using LinkedIn” and the role of Blogs4Bytes is to bring you the key highlights of the eBook in brief.
LinkedIn for Lead Generation
The trick to be effective & engaging with the use of LinkedIn is by disengaging sideways energy, a term that refers to the little distractions caused with the way you manage your time with other social media tools like Twitter, Facebook, Youtube & others.
Getting Started with LinkedIn
Consider LinkedIn as a trade show unlike Facebook, which is social gathering with friends & family to share a joke, chat with friends and relax a bit, all of which comes under “distractions”.
Going Deeper with LinkedIn
Connect your twitter account with your LinkedIn profile so that every time you updated your LinkedIn status, a tweet goes out as well allowing you to streamline your use of social media to connect with customers & prospects.
Direct Indirect Marketing Using LinkedIn
There are two major approaches for the purpose of lead generation with LinkedIn. The 1st approach is to provide information of your business brand and the 2nd approach is to start a conversation on LinkedIn by driving prospects and leads via a landing page on your website.
7 Ways to Generate Leads via LinkedIn
Once you have everything in order starting from your profile information to joining groups, answering people, etc, to idea is to stay connected with customers on LinkedIn & generate leads for new customers.