Consider LinkedIn as a trade show unlike Facebook, which is social gathering with friends & family to share a joke, chat with friends and relax a bit, all of which comes under “distractions”.
If you already have a profile with LinkedIn, create a personalized profile URL by going to the Menu bar, select “Profile” & scroll down to “Edit Profile” link.
While personalizing your LinkedIn profile URL, ensure that you avoid using your company name because you may not remain with your current company forever!
Avoid obscure acronyms like “XYZ789” to maintain consistency with some other social media account that you have with the ID “XYZ789”. It just doesn’t look professional!
Consider relating your business or professional job role profile like JohnSmithLawyer or PallabKakotiBlogger.
The following blog story is an excerpt report from the Hubspot.Com eBook “How to generate leads using LinkedIn” and the role of Blogs4Bytes is to bring you the key highlights of the eBook in brief.
LinkedIn for Lead Generation
The trick to be effective & engaging with the use of LinkedIn is by disengaging sideways energy, a term that refers to the little distractions caused with the way you manage your time with other social media tools like Twitter, Facebook, Youtube & others.
Going Deeper with LinkedIn
Connect your twitter account with your LinkedIn profile so that every time you updated your LinkedIn status, a tweet goes out as well allowing you to streamline your use of social media to connect with customers & prospects.
Direct Indirect Marketing Using LinkedIn
There are two major approaches for the purpose of lead generation with LinkedIn. The 1st approach is to provide information of your business brand and the 2nd approach is to start a conversation on LinkedIn by driving prospects and leads via a landing page on your website.
Power Lead Generation via LinkedIn
LinkedIn Direct Ads: Deploy LinkedIn business ads to drive traffic directly from LinkedIn to your landing page, LinkedIn Group or any other destination page just like any other PPC (pay per click) on Google & Yahoo. For a LinkedIn ad, you conceive a catchy add title or headline, some more content copy and create a destination link.
7 Ways to Generate Leads via LinkedIn
Once you have everything in order starting from your profile information to joining groups, answering people, etc, to idea is to stay connected with customers on LinkedIn & generate leads for new customers.