Google Alerts is a tool used by marketers to stay updated on brands, key industry terms & competitions
Google Alerts lets you monitor desired keywords & business terms by sending you email message when these terms are being used across the web
For example, you can set your Google Alerts for “Inbound Marketing” and regularly receive email messages with links for other web pages or content that has published anything around these keywords
Google Alerts are handy for marketers running short on time or resources to be proactive about monitoring related keywords around their business clients by letting Google do the searching and informing you precisely what you wish to learn.
Google Alerts can be filtered based on your preference fro
m daily to weekly alerts for your keywords including options to select the type of content you want ranging from blogs, videos, news, articles etc.
To get started with Google Alerts:
- Go to Google.com/alerts
- Pick up a few keywords or industry terms related to your product or business
- Set up Google Alerts for each
- Monitor your presence
- Create content around these newsworthy stories & articles
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