Google Adwords is a pay-per-click program that offers targeted ads for your website based on the content of your web page targeting specific keywords advertised by users. Primarily each keyword search gives you two types of results:
Organic Search Results delivered over a period with effective on page SEO authority & variety of inbound links from across the web and Sponsored Links advertised by bidders who are willing to pay in order to be ranked for a specific keyword combination.
Research and various studies on web traffic reports and visitor observation have affirmed the trend of over 75% searchers clicking on organic search results and only 25% of online searchers clicking on paid or sponsored results.
Google Adwords is 100% based on contextual targeting via a network of websites, news pages & blogs that features advertisements based on the content found on your landing page.
Say you have a bakery, your ad is about cakes, and therefore a textual message of your ad “Fresh & Hot Cakes” displayed on a network of other websites and search results pages of searchers looking for bakeries & cakes from a location close to your bakery is what we refer to as “Contextual Targeting.”
The delivery & frequency of displaying your textual ads could be fine-tuned to intricate detailing that specifies the only locations where your ad should display, the time when the ad should appear and lot more targeting based on the bidders preferences.
To get started with Google Adwords:
Go to adwords.google.com,
Select a well performing offer for your product
Create a Google Ad
Configure your per click bi
Set your ad display location & timing preferences
Design an effective call-to-action
All depends on the call-to-action that you must deploy once a visitor clicks on your Google Ads and lands up on your product or offer-landing page for a successful conversion of a web visit in to a prospecting lead & eventually a customer.
Google Docs are free online documents that you can access from a range of devices online that are shared & edited by invited collaborators to perform a call-to-action just like filling an enquiry form for instance.
Google Keyword Tool helps you with your keyword research strategy prior to creating your ads on Google Adwords without the need to enroll for the Adwords program in order to benefits from its capabilities.
Google Alerts is a toll used by marketers to stay updated on brands, key industry terms & competitions.
Google News helps you leverage the buzz around news stories as they happen & being published live and allowing you to follow the most recent & preferred events.
Google Reader is a free tool that helps you stay up to date with what is happening around your business and letting you come up with fresh content ideas to engage your visitors, customers and the community with industry-related conversations.
Google Places gets your business found on local search results from Google Search and Google Maps.