Google News leverages the advantage to generate fresh content ideas based on what is happening around you giving your readers, visitors & customers the advantage of a story’s timeliness and piggyback on their newsworthiness.
Google News enables you & your business into an industry thought leader by writing and making resources made available for industry terms, trends & events, making your website the ultimate go-to resource for online searchers.
Google News updates is the ultimate tool to appeal mainstream media attention by making your fresh stories and the ability to create content around latest industry trends making you the obvious pick for journalist and bloggers seeking information on the same topic.
To get started with Google News:
- Go to news.google.com
- Enter an industry key term
- Select results that are most recent and relevant to your business
- Brainstorm fresh content ideas around these topics & terms
- Create a blog or article about it
Google Adwords is a pay-per-click program that offers targeted ads for your website based on the content of your web page targeting specific keywords advertised by users.
Google Docs are free online documents that you can access from a range of devices online that are shared & edited by invited collaborators to perform a call-to-action just like filling an enquiry form for instance.
Google Keyword Tool helps you with your keyword research strategy prior to creating your ads on Google Adwords without the need to enroll for the Adwords program in order to benefits from its capabilities.
Google Alerts is a toll used by marketers to stay updated on brands, key industry terms & competitions.
Google Reader is a free tool that helps you stay up to date with what is happening around your business and letting you come up with fresh content ideas to engage your visitors, customers and the community with industry-related conversations.
Google Places gets your business found on local search results from Google Search and Google Maps.