Tag: email deliverability

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Seed List Testing to Improve Email Deliverability

Pallab

In mailer marketing, email deliverability is the most essential key issue since all activity deployed for a successful mailer campaign ranging from a great message, an enticing offer or a beautiful mailer design would not yield any purpose if the email doesn’t lands on the recipient’s inbox. Seed Test or email deliverability test in simple words is the measurement of “did the ISP accept your emails”. It’s a list of email addresses where marketers send their email before sending to the actual email list to test the mailers delivery across various ISPs, email clients & devices to successfully evaluate the … Continue reading Seed List Testing to Improve Email Deliverability

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Mailer Broadcast Scheduling, Evaluation Metrics and Conclusion

Pallab

The final post on “Essentials 4 Mailer Marketing” based on the eBook “7 Steps to Jump Start your Email Marketing Strategy Final” by Hubspot.com, discusses the key mailer evaluation metrics, the ideal timing & frequency for mailer broadcast & the conclusion on an mailer marketing strategy for your business. Mailer Broadcast Timing & Frequency Frequency of mailer broadcast is determined on the content available on the mailer body and its uniqueness & likability factor with the recipients Best time for mailer broadcast as per seasoned email marketers that also boost CTR value is over the weekends and have also attributed higher … Continue reading Mailer Broadcast Scheduling, Evaluation Metrics and Conclusion

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