Improve email response rates by routinely conducting AB testing Split your email list randomly to compare one list results with the other. No “Before and After Tests”, and therefore it is very critical to run all versions of test at the same time including splitting your email list and sending out all creative mailer versions (A/B Testing). Amidst all the testing from split email lists to A/B testing of the mailer layout, do ensure that equal emphasis is put into testing the landing pages synced with the mailer. The landing page is the final conversion platform for a successful mailer … Continue reading Critical Email Marketing Tests