Responsive designs are the window into the future of web portability to drive higher per user engagement by embedding the concept of Probability Scores. An aggregate of Content Scores & Engagement Scores are debated prior to finalizing which sections gets a higher Probability Score that will eventually determine content position in the responsive design layout. Probability Scores aims at achieving better per user click through rate owing to its full width auto adaptive content display interface that adjust the landing page content based on the device.
Earlier websites used to feed different URLs for different devices. For example m.sitename.com or mobile.sitename.com indicated that the URL is for mobile or smart devices. But now things have changed thanks to responsive design attributes that determines the device that is trying to access the site URL before optimizing the content layout to adjust automatically with the device interface. This way the same URL is serving any device that is trying to access the website which again is compliance for search engine algorithm.
Responsive design has the advantage to every inch of the device or browser interface to maximize the user’s engagement intent possibility. Compelling visual storytelling theme powered by catchy headlines or titles richly feed with an interesting content copy furthermore elevates user interest to engage. This nature in elevating intent & urge to get involved have statistically indicated the favourability of lead generation & conversion rates from responsive designs.
Mobile devices will overtake PC user worldwide citing encouraging statistics to enthuse responsive design for websites, emails & landing pages. Responsive design layouts devised with probability scores are based on the overall marketing objectives & branding goals. An implosive content marketing strategy with a creative team of visual storytellers delivers inspiring results and therefore the greater goodness is in the adoption of Responsive Site Design.
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