Content curation for any website, be it a brand, product, agency or a local business is about the content offered to the audiences. The key to better click through is fundamentally by writing content for the right audience and not for robots or search engine algorithms. Quality content optimizes user intent for interest to engage with the information displayed on a website powered with social sharing tools that personifies content curation dynamics.
Good content is delivered with good research. It is crucial to offer your perspective & opinion about other related contents similar to your business discussed on your case studies, blogs & social updates. Cite the original source of any content published on your website and ensure that you add your feeds to Google blog search index. Content curation must make room for hashtag mentions so that posting them on Google+ & other social media channels that support #hashtags will optimize content visibility and group the conversation for like-minded individuals.
Some crucial content curation tools that leverage content strategy for SEO & social media goals include:
Kippt.com, urli.st, bitly.com – Link Curation
List.ly, Bagtheweb.com – List Curation
Floost.com, Sulia.com – Social Interest
Minus.com, Keeeb.com, Pinterest.com – Social Pinboard
Storify.com, Bundlr.com – Content Curation
If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.
But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation? Continue reading →
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