Wi-Fi hot spot facilities are increasingly offered by retailers and businesses in the hospitality sector, such as hotels, restaurants and event organizers. The feature allows customers to connect to the internet using the wizardry of mobile devices and is largely attributed for attracting new customers & increase loyalty of existence ones. It also widely approves word of mouth marketing influence within & beyond the PR network of visitors, existing customers & their connections by creating trust factors. Businesses leverage the advantages of “mobile merchandising” concept with Wi-Fi hotspots that relays smart messages to mobile devices & Smartphone from 2D barcodes on products, brochures & other marketing mediums.
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