24 Best Tools for Hashtag Market Research

24 Best Tools for Hashtag Market Research
24 Best Tools for Hashtag Market Research

Reviews in native advertising formats aimed to form opinions for purchase intent where hashtag URLs enact conversions are fast becoming n norms for social media marketers. The recent announcement by Yahoo to replace traditional banner ads from mobile devices with native ads indicates resonance in their rise.

One of Yahoo’s primary services from their web portal to their followers is based on offering fresh news stories from around the globe. This creates the scope of engaging social conversations with readers to influence better click through numbers by introducing ad formats that matches their website aesthetic & layout.

In other words, the native ads & content will look alike to impact visibility, incite purpose and intensify conversions for advertisers.

#HashtagMarketing: Social PaaS Gateways for Social Selling Conversions

Google text ads are the best examples to define native advertising formats that are embedded on search results to match the page layout . News agencies & online publication brands are using native advertising to deliver news with an enhanced user experience embedded behind hashtag URLs that has all the engines required to drive virality. These ads do not offer distractions to the users with the ability to match them to the websites form & structure and thus push the chances of a successful marketing conversion.

Hashtag is a Keyword
Hashtag is a Keyword

With user behavioral profiling, marketers today know what editorial ad content would trigger the user’s intent into clicking these native ads with hashtag URLs. Thus the possibility of enhancing the user’s experience by feeding targeted ad content irreversibly epitomizes the higher delivery of native advertising click through percentage.

The combination of native advertising & Hashtag URLs is all about the value it brings to an audience. It promises to deliver better targeted content experience to users in the future and these characteristics testify the domino effect.

Twitter Hashtag Tools
Using Popular Twitter Hashtags


  • Good starter tool to register & define hashtags
  • Search keywords to get a list of trending hashtag topics
  • Reports top influencers for hashtag or keywords, pie charts with
  • Reports top languages using the hashtags and spelling variants of the searched topics.
Hashtags Privacy Protection
Hashtags Privacy Protection


  • Real time hashtag intelligence for hashtag campaigns and events
  • Results on Tweets & Retweet, Reach & Impression and Contributor lists
  • Used by PR Agencies, Consumer & B2B Brands, Conference & Events and Twitter Chat Moderators


  • Find out the topics already in use & report hashtags for marketing purposes.
  • Useful insights on trending and popular hashtags
  • 24-hour trend graph on related hashtags, popularity and a list of recent related tweets
Social Media Strategy for Hashtags
Social Media Strategy for Hashtags


  • Register, manage & track hashtags for free
  • Acts as a directory for hashtags where others can
  • Join to contribute on the registered topic
  • Join a chat room to converse with people & post messages based on searched hashtags


  • Twitter iPad app to organize tweets with preferred hashtags into categories
  • Create complete PDF reports with vital hashtag statistics
  • Referring attributes like engagement, user influence and reach.
  • An ideal companion for social media marketers on hashtag monitoring and analytics
Hashtags are Instant Social Media Links
Hashtags are Instant Social Media Links


  • Real time social tracking tool to track campaign hashtags, keywords & URLs
  • Searches Twitter, Instagram or Facebook
  • See a list of recent posts, number of posts and reach & impressions
  • Offers the top sites, list of influential users, demographics and location analysis

Twitter Tracker

  • WordPress plug-in to add Twitter search or hashtags search bar on websites
  • Displays tweets or show tweets used for a particular hashtag


  • Useful iPhone and iPad app especially for Instagram users
  • Tag images faster by just copy pasting them
  • Browse a range of hashtag categories from nature to fashion
  • Create custom categories for preferred hashtags to have them handy while clicking a new picture
Receive updates on common topics
Receive updates on common topics


  • Offers an interactive visually appealing interface to monitor hashtag mentions
  • See social conversations around the hashtags from across various social networks


  • Free Twitter tool for analytics and insights
  • Analysis include the evolution of a particular hashtag over time
  • Reports number of tweets, potential reach, List of top influencers, most active users
  • An interactive map that outlays most retweet and favorite hashtags


  • Informative Twitter search tool to search social mentions based on all tweets ever tweeted
  • Deep contextual data & analysis for the searched topics
  • Categorize tweet results for the past hour or any other period
Hashtag Best Practices
Hashtag Best Practices


  • Social media search & discovery tool
  • Explore & visualize topics or hashtags, related tweets
  • Post messages for user engagement
  • Retweet, favorite and highlight specific posts


  • Analyze tweets based on the usage of the hashtags on conversations
  • Analyze people who have mentioned these topics
  • Free version platform gives up to 2000 latest tweets for the searched hashtags


  • Create folders where you can assign hashtags based on campaigns & social accounts
  • Automatically add up to 100 hashtags on social media posts in just one second
Hashtags for SEO & Social Media Marketing
Hashtags for SEO & Social Media Marketing


  • Follow hashtags and initiate conversations with people using the hashtag in real time
  • Keep up with the number of tweets by pausing until completing replies to all the tweets


  • Track & choose the best hashtags
  • Extends a web browser extension to schedule tweets
  • Reports the top performing hashtag topics based on the density of usage
  • Comparative insights for retweet of tweets & favorite tweets
  • Bring targeted audience with tag optimizer that gives a score on hashtags popularity
  • Automatically measure the popularity & impact of the hashtags
Leverage Hashtags for your Business
Leverage Hashtags for your Business


  • See the successful tweets and reach with search options for keywords or hashtags
  • See the number of estimated account reach & tweet exposure
  • Activity chart based on the list of top influencers & most retweeted tweets


  • Explores trending hashtags including real time trending topics
  • Trending topics in the order of popularity and by location
  • Create custom trend searches
Using Facebook Hashtags for your Business
Using Facebook Hashtags for your Business


  • Gives visualization of real time trending hashtags based on locations from anywhere in the world


  • Gives results related to hashtag queries gathered from various social networking channels
  • Offers features like sentiment, number of retweet, strength and reach of hashtags
  • Narrow down searches by date and the preferred platform for targeted results

Twitter Search

  • Indicates hashtag mentions in real time and gives a good idea on popular topics
  • Search to find the latest tweets on a topic
  • Identify people based on hashtag utilization
  • Provide target to work if competitors are identified for hashtags
Are you Hashtag Ready?
Are your Hashtag ready?


  • Another platform for hashtag definitions
  • Aims at providing related hashtags based on research conducted on the site
  • Mention related hashtags manually


  • Hashtag Monitoring & Tracking
  • Enables community building to interact with followers in an organized & structured way
  • Categorize tweets based on discussion for easy follow up


  • Map based Twitter tool to locate tweets, and Twitter accounts within a specific geography
  • Ideal hashtag marketing research tool for regional business or events

Title: 24 Best Tools for Hashtag Market Research
By: Pallab Kakoti | Author Bio
Published: 27 February 2014
Category: Hashtag Marketing

Find me on Google+ or on Twitter



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