Native Advertising with hashtag URLs like #HashtagURLs, may sound like just another social conversation topic to many that unify opinions. Brands however are eyeing the advent of #HashtagURLsForMarketing as an intuitive platform that delivers impactful ads to help form an opinion about products or business services.
The integration of rich editorial based in-stream news feeds in the form of promoted stories, promoted videos & promoted tweets and the deployment of hashtag URLs have allowed these ad formats to deliver much more than expected.
#HashtagURLs are like ticking time bomb waiting to explode anytime soon for brands by pushing hashtag driven keywords into the editorial ad format of a paid campaign that matches the website aesthetics of the native user.
— kingdevil (@kingdevil) January 26, 2014
Recent Native Advertising Statistics have suggested that traditional banner ads click through rate has dropped to as lows as 0.2% in 2012 as compared to native advertising ad formats where hashtag URLs for marketing are embedded to help consumers form an opinion about brands & their products.
These hashtag URLs are manageable using marketing conversion platforms enabled with Social PaaS (Payment as a Service), where the user completes the transaction of behalf of the brand driven from social media conversations.
Today we are already able to profile user’s behavioral pattern, purchase intent history & general browsing traits to understand what they are looking for and deploy editorial ad content that promises perfect matches for these analysed traits.
Ensure that the native advertising ad formats integrated with hashtag URLs for marketing entices intent in the user to click on the ad by promising a benefits while delivering news, quote testimonials that tells a significant story, recognize a problem to offer a service & explain an issue.
The delivery dynamics of native ads must include creativity & originality, embedded with engaging educational content that are accurate, truthful & interesting. These ad formats like promoted tweets, promoted stories & promoted videos targeting in-stream, in-page and in-app placements are based by targeting parameters on the users intent, presence & interest.
News agencies & online publication brands are using native advertising to deliver news with an enhanced user experience embedded behind hashtag URLs that has all the engines required to drive virality. These ads do not offer distractions to the users with the ability to match them to the websites form & structure and thus push the chances of a successful marketing conversion.
Google text ads are the best examples to define native advertising formats that are embedded on search results. With user behavioral profiling, marketers today know what editorial ad content would trigger the user’s intent into clicking these native ads with hashtag URLs. Thus the possibility of enhancing the user’s experience by feeding targeted ad content irreversibly epitomizes the higher delivery of native advertising click through percentage.
Hashtag URLs are clickable across Facebook, Twitter, Google+ & Tumblr and deployed to form an opinion on a topic, be that for marketing or a social cause. Hashtag URLs requires thorough research before deployment and could be managed using services like:
While creating your hashtag URLs using any of these platforms, ensure that you have a good concise description for each hashtag. Once your #hashtag is approved, you can initiate pushing the engines of virality by optimizing tweets, status updates, comments, posts across the mentioned social networking platforms with your hashtag content.
The combination of native advertising & Hashtag URLs is all about the value it brings to an audience and therefore the key is to refrain from making the content too promotional. Native advertising & hashtag URLs promises to deliver higher targeted content experience to user’s in the future and these characteristics testify the domino effect. Native advertising with hashtag URLs simply put are here to stay and shall prevail social media marketing dynamics.
28 January 2014