Blogs4Bytes came across this useful data on email marketing describing reasons why subscribers opt to unsubscribe from permission based email campaigns. The data was collated by ExactTarget’s “The Social Break Up” report and was published on a blog post by Ellie Mirman titled “28 Quick Tips for Customizing Your Email Preference Center”.
Email Subscription management is undoubtedly one of the most effective marketing strategies that allows marketers to retain subscriber, grow market reach, build brand loyalty & collate valuable feedback data. However a large chunk of email IDs eventually opts out from mailer campaigns. The following post reasons with the “why” factor for unsubscribe ratio from permission based mailer campaigns.
54% opts out from email campaign because they receive emails too frequently with 49% affirming that the mailer content is repetitive or uninteresting over a period of time while 47% says that they receive too many emails and therefore need to get off some companies lists.
25% says that the content they have been receiving wasn’t relevant at all from the start while 24% reports that they prefer seeking any information from the web rather than companies pushing it to them and 22% says that they have opted for a one-time offer when they signed in!
13% reports that circumstances like change of job, marriage, location etc is the reason for unsubscribing with 8% saying that they have moved to another company which is offering better information while 6% confirming that they have found out other ways of getting the relevant information from blogs, social networking pages, etc.
Based on these findings, the blog furthermore offers the follow crucial tips on email marketing aspects like #Retaining Subscribers, #Growing Reach, #Building Brand Loyalty, #Gathering Valuable Feedback & #Simplifying the Opt-Out Process and you can check out the following post “Customizing Email Subscription Preferences” at https://blogs4bytes.wordpress.com that covers the conclusive part by elaborating the tips on each of these suggestions mentioned above.