The following post based on the eBook from Hubspot.com – “Deep Dive into Internal Linking for SEO” and the role of Blogs4Bytes.WordPress.com aka Blogantly.In is to bring you the key highlights in brief.
Internal link building is the evaluation of your content pages with the objective to create value for your websites & blogs. The process of link building is an important strategy with the ability to create authoritative content pages that leverages your marketing strategy and the ultimate goal of achieving favourable Search Engine Result Pages (SERP).
Consider internal link building as a simple process of voting your web pages and allowing the search engine to identify your vote. It is a direct signalling process to indicate the importance of your content pages based on the authoritative significance of the links on your web pages or blogs.
The authoritative significance of these links refers to the value addition it serves across your web pages & blogs and thus allowing the search engines to identify & rank your content pages favourably. Additionally the availability of your pages from other websites and blogs aids in boosting your web traffic based on these “votes of trust”.
The more you talk about and indicate the importance of certain pages across your website or blog by internal link building furthermore allows the search engines to identify your website. In simple words, the more you link the important pages of your website or blog using link building techniques, the better & easier it becomes for the search engines to understand & rank them favourably.
A good example to indicate what we are discussing here is about allowing Google, Bing or Yahoo to treat your blog as an important part of your website if the same is made available & identifiable across the primary navigation or menu on your website.
A workable exercise is to enlist each page on your website navigation or menu and listing the number of links included on these pages.
If you are emphasizing on a particular subject regularly, make sure to deploy a dedicated page on that subject and a good example of this exercise is to create a landing page on this subject with an offer to entice your visitors.
Ensure that the anchor text mentioned on your pages are marked with strong and relevant keywords to easily indicate the content that the link is referring to and the resultant page should provide a detailed narration about the linked keyword or phrase.
Select the best page from your website or blog that you wish to be ranked in SERP (s) and ensure to link that page in your internal links. Maintain consistency with your efforts revolving around specific keywords or phrases by linking them to the selected “best page” across your website or blog.
Another important indicator for search engine crawlers to identify the importance of anchor text & its landing page is by optimizing the content or words around the linked text.
For example, this is the wrong way of doing what we have just mentioned above:
“Learn how to measure your marketing efforts today.”
And this is the right way of doing the reference objective mentioned above:
“Learn why measuring your internal link building practice can boost your marketing performance.”
To conclude our post on internal link building tips, deploy the following action plan to boost your online marketing strategies by:
- Identifying the right keywords related to your business / website / blog
- Deploy an offer that discusses the value of your topic that you have identified above
- Initiate link building from various pages across your website / homepage / navigation to the offer page mentioned above.