Be Mobile Friendly
Ensure that you optimize your website and easy to view & navigate when accessed on mobile or touch screen devices
It is also important to ascertain how your calls-to-action and offers work on mobile & touch screen devices
Is it easy for a prospect to fill out a form on your website from their smart phones and if you are offering a download, will it open on mobile & touch screen devices?
Don’t ask a user to stream 10-minute video via your email message on their mobile & touch screen devices and rather provide a clean text summary of the video if they are using a cellular data connection
Furthermore, give them the opportunity to watch the video only if they are on WiFi connection, in an effort to help them conserve their mobile bandwidth
For starters, the concept of internet marketing might seem difficult and daunting but by tackling each marketing tactic step-by-step, businesses can make internet marketing more manageable and start generating results.