S4IM 6: Nurture Leads with Email Marketing

Step 6:

Nurture Leads with Email Marketing

Build a relationship with your leads and over time gain the advantage in turning leads in to customers. Lead nurturing is the process of developing that relationship with your potential customer by sending them targeted relevant and valuable messages in a timely manner. With the following post we try to focus on some few Email Marketing Best Practices that helps businesses & marketers with their lead nurturing objectives

Email Marketing Lead Nurturing
Email Marketing Lead Nurturing

Create compelling viable opt-in opportunities for visitors entering their information while filling the landing page form including opting to receive messages

Follow the extreme of Seth Godin’s Permission Marketing – Would your recipient be upset if they didn’t receive your message? If yes, you should go ahead and send your email

Stay relevant by sending messages that are both relevant and resourcefully targeted to their interests

Don’t rely on images as many email clients don’t load images automatically and therefore ensure that you have enough text to communicate value

Include a call-to-action that links to a landing page where the recipient can convert again and self-select to further engage with you

Email marketing doesn’t stop with a click and your landing page linked via the call-to-action link or button is an extension of your email and it is where your conversion takes place

Experiment with different subject line, calls-to-action and timing to improve the CTR (Click-Through Rate) of your emails

Unsubscribe rate measures annoyance & spam and therefore consistently check your opt-in policies & procedures to make sure you are emailing subscribers who want to receive your messages


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