S4IM 2: On-Page | Off-Page SEO

Step 2:

Optimize your website with on-page & off-page SEO (Search Engine Optimization)

On-Page SEO refers to how well your website’s content is presented to search engines and can be improved immediately

Off-Page SEO refers to your website’s overall “authority” on the web determined by what other websites say about your site and takes time to improve

Essential elements for On-Page Website Optimization:

Page Title: Most important On-Page SEO Factor | Include keywords | Keep it short ideally fewer than 70 characters | Include company name at the end of the page title | Use different keywords for different pages

Meta Description: Directly does not influence search engine rankings | Good practice to include keywords in your “Meta Description” | 140 characters or lesser |

Headings: Text headings are more likely to be seen by search engines as keywords | However too many headings dilutes the importance of keywords

Images: Do not use images excessively | Associate text with pictures using “ALT” tags | Include keywords for your image names

URL Naming: Include keywords in your URL’s | Use dashes (-) to separate individual keywords for internal page URL’s

Essential elements for Improving Off-Page SEO with Inbound Links

Technically Off-Page SEO is considered 75% more effective for your overall search engine rankings

OFF-Page SEO is what others are saying about your website

One of the primaries of Off-Page SEO is the influence of “Inbound Links”

If another website links to your website or a page or article on your website, the same is referred as “Inbound Links”

More & more “Inbound Links” are better

Improve your chances of attracting inbound links is by publishing unique content on your website and sharing your content in social media

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