S4IM 1: Creating Keyword Strategy

Step 1:

Creating a keyword strategy for the most appropriate “keywords” related to your business/product/solution/services

Keyword is a word or phrase that a person enters into a search engine

More & more consumers are finding businesses online through search engines

Take advantage of consumer habits by optimizing website around the keywords that are relevant to your business and drive more & better traffic to your website

Create a list a 3-5 keywords relevant to your business

Chose keywords based on relevancy & difficulty as greater the volume of searches for keyword, the more competitive it is and therefore determine the competitiveness using online keyword tools like Google Keyword Tool

Design & optimize your website and website content around your chosen keywords

Keyword Tips: http://www.hubspot.com/internet-marketing-tips/detailed-keyword-tips/?source=essential-im-guide

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