Deploy the competitive advantage of your business brand in terms of price, quality, and value for money, etc to leverage an increase in the likelihood of sales.
Ability to scale or fulfill your business product inventories with other products & services.
Profitability with your business products & services those are often desirable to promote.
Lifetime value of the item client for not just limited to the sale made from your SEO efforts but the lifetime value of the purchaser for the product in reference here.
Conclusively, keyword terms with relatively high search engine volumes and low cost are the best opportunities, where the relevancy factor s also equated in the equation.