MSS 2: Primary Selection of Keywords

Google Keyword Tool
Image by Sean MacEntee via Flickr

Different variables or characteristics of keywords determine the worth of your keyword for consideration to be associated with your SEO strategies.

Keywords short-listed for your business must get through “Primary Selection” tests before being subjected to get on with “Prioritization Variables” tests.


Prime consideration of keyword selection process includes:

Ensuring keyword terms or phrases have sufficient search volumes

Ensuring that the short-listed keyword terms are relevant to your business

Assessing levels of relative competition

Make sure that the short-listed keywords satisfy the criterion of sufficient volume before getting thru primary selection of keywords to prioritization of keyword variables.

Prime consideration for the prioritization of keywords includes:

Competitive advantage for the product/services

Profitability of the products/services associated with the keywords

Make a “Keyword Opportunity List” before entering the vetting process.

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