Different variables or characteristics of keywords determine the worth of your keyword for consideration to be associated with your SEO strategies.
Keywords short-listed for your business must get through “Primary Selection” tests before being subjected to get on with “Prioritization Variables” tests.
Prime consideration of keyword selection process includes:
Ensuring keyword terms or phrases have sufficient search volumes
Ensuring that the short-listed keyword terms are relevant to your business
Assessing levels of relative competition
Make sure that the short-listed keywords satisfy the criterion of sufficient volume before getting thru primary selection of keywords to prioritization of keyword variables.
Prime consideration for the prioritization of keywords includes:
Competitive advantage for the product/services
Profitability of the products/services associated with the keywords
Make a “Keyword Opportunity List” before entering the vetting process.