Keywords are the foundation for online marketing and for your business since the way people shop online have evolved over the years with the use of search engine to get what you are looking.
Choosing the right keywords for your business website marketing is all that it takes for your business to get found in search engine results pages (SERP).
Over the ages, search engines have shaped new dimension reasoning feasibilities & opportunities to allow your business brand visibility across the social media network as well as on web search results and shop online using medium like keyword opportunities to improve your sites overall web presence.
Search engines rank your website based on relevancy & authority of your keywords visibility and industry based terms across your website to allow search engines to enlist your result.
Choosing the right keywords is often the difference discussed between getting your business found and not being found over the web.
To determine which keywords should be shortlisted based on several variables influencing keyword selection and these variables can be divided in to two prime groups – primary selection variables & prioritization variables.