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Posts tagged ‘Social media marketing’

Social Media Optimization: Go Blogantly.In

Social Media Optimization - Go Blogantly.In

Social Media Optimization – Go Blogantly.In

At Blogantly.In, the perspective is to inculcate the adjective of positive attributes for all online marketing endeavors & social networking objectivity for brands & businesses.

Blogantly.In designs, develops & deploys engaging social media marketing apps that aims at boosting the social experience for businesses so that they can cater to their fan base and keep them coming back for more by enabling strategic ideas collective & creative marketing notions.

These ideas & notions of social marketing include concepts like viral offer sharing, viral promotion sharing, acquire new fans, share collateral & updates to friends and develop a consistent & reliable online community.
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Such notions & ideas could be anything from embedding seamless viral offers via Facebook, Twitter to improve conversion and boost online sales. Allow your fan base or visitors to share & propagate all your promotional collages across their own social media network effectively

Acquiring new fans from various online mediums as well as within the platform community of various social media networks like Facebook, Twitter, Google+, Foursquare, LinkedIn, Pinterest.com & so on!

Acquisitions are then followed by strategic smart marketing call-to-actions that encourages your fan base to furthermore propagate your brand name & marketing drives by encouraging them in making a suitable buying decision for online shopping initiations to increasing visitor or fan engagement and boosting your web traffic.

Encourage both your fan base and your fan’s fan base by introducing unique “share a purchase” concepts by deploying incentive based infusions to get your fan’s fan base be involved with your branding initiations that eventually leading to a traffic boost or sales!

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Deploy unique & intelligent social shopping concepts that aim at engaging the community to see what other online shoppers are into and strategically allow them to interact with each other to eventually improve trust and converting traffic into sales.

Infuse both control & command for how your social media apps & engagement drives are delivered & shown across the social media network with rule based targeting engine for the apps that further are conceived & developed to offer visitors with incentives to spread the word via discount coupons, sweepstakes, contest & other engaging initiatives.

Optimize not just your social media reach but also how your website is perceived by crawlers by hooking & developing search engine optimized contents & creative collateral. Deploy an extensive experimentation framework for all your social media apps to customize & personalize the same with effective targeting & testing.

Work closely with Blogantly.In to understand the online marketing drives with dedicated landing pages that are well optimized to meet all standard industry norms followed by detailed social analytic reporting formats to explain an effective web marketing strategy on how the social campaigns are working & maximizing the discoverable factors!

Closed Loop Marketing Matrix

Closed Loop Marketing Matrix

Closed Loop Marketing Matrix

The following post is an excerpt report from the Hubspot.Com eBook “An Introduction to Closed Loop Marketing” and the role of Blogs4Bytes aka Blogantly.In is to bring you the key highlights of the eBook in brief.

Experienced online marketers must have the aptitude & skills to transform their marketing strategies to yield maximum returns by enabling accountability for every penny spend in acquiring new leads & customers. These measures are the highlighted attributes that will ensure that the right marketers are deploying their effective strategies that prove their worth and connecting the right audience for varied business verticals efficiently.

Businesses across the globe are looking for new engagement models for their business propagation, however most businesses are not aware about the fundamentals of social media marketing conversations and the know how to convert casual customer interactions into new sales.

The matrix for Closed Loop Marketing can be summarized with four actions starting from:

  • Visitor Visiting Website |
  • Visitor Browsing Website |
  • Visitor Converts to Leads |
  • Leads Become a Customer |

For the first part of the action, visitor activities are tracked using cookies to track their source from platforms like EDM, banners, blogs, social network etc and therefore assigning a tracking URL or code is a mandatory action designed to track marketing efforts that is sending web traffic to a website.

The second set of action includes the visitor browsing across a web page or website and recording the various behaviours & actions engaged by the visitor using heat map techniques to see which links or text the user’s mouse was focussing including click-thru measurement for content stories, featured stories, navigations, links etc.

The third part includes the call-to-action strategy that you have laid on your webpage / landing page where you collect the visitor’s information using a simple & short submission form that can also be referred as lead capture by offering the visitor certain perks like discounts, coupons & other campaign related promotional measures.

Lastly the fourth part of the Closed Loop Marketing matrix ensures that the customer or visitor acquisition attributes are being analyzed and tracked to their original source so that all lead sources can be measured and accounted for.

Know all about Closed Loop Marketing 4 Strategy from the following post that also offers the visualization matrix for Closed Loop Marketing.

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