Google Alerts is a tool used by marketers to stay updated on brands, key industry terms & competitions
Google Alerts lets you monitor desired keywords & business terms by sending you email message when these terms are being used across the web
For example, you can set your Google Alerts for “Inbound Marketing” and regularly receive email messages with links for other web pages or content that has published anything around these keywords
Google Alerts are handy for marketers running short on time or resources to be proactive about monitoring related keywords around their business clients by letting Google do the searching and informing you precisely what you wish to learn.
Google Alerts can be filtered based on your preference fro
m daily to weekly alerts for your keywords including options to select the type of content you want ranging from blogs, videos, news, articles etc.
To get started with Google Alerts:
Go to Google.com/alerts
Pick up a few keywords or industry terms related to your product or business
Set up Google Alerts for each
Monitor your presence
Create content around these newsworthy stories & articles
Google Adwords is a pay-per-click program that offers targeted ads for your website based on the content of your web page targeting specific keywords advertised by users.
Google Docs are free online documents that you can access from a range of devices online that are shared & edited by invited collaborators to perform a call-to-action just like filling an enquiry form for instance.
Google Keyword Tool helps you with your keyword research strategy prior to creating your ads on Google Adwords without the need to enroll for the Adwords program in order to benefits from its capabilities.
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