Why people unsubscribe from Permission Emails?
Blogs4Bytes came across this useful data on email marketing describing reasons why subscribers opt to unsubscribe from permission based email campaigns. The data was collated by ExactTarget’s “The Social Break Up” report and was published on a blog post by Ellie Mirman titled “28 Quick Tips for Customizing Your Email Preference Center”. Email Subscription management is undoubtedly one of the most effective marketing strategies that allows marketers to retain subscriber, grow market reach, build brand loyalty & collate valuable feedback data. However a large chunk of email IDs eventually opts out from mailer campaigns. The following post reasons with the “why” … Continue reading Why people unsubscribe from Permission Emails?