Seed List Testing to Improve Email Deliverability

Seed List Testing to Improve Email Deliverability

In mailer marketing, email deliverability is the most essential key issue since all activity deployed for a successful mailer campaign ranging from a great message, an enticing offer or a beautiful mailer design would not yield any purpose if the email doesn’t lands on the recipient’s inbox.

Seed Test or email deliverability test in simple words is the measurement of “did the ISP accept your emails”. It’s a list of email addresses where marketers send their email before sending to the actual email list to test the mailers delivery across various ISPs, email clients & devices to successfully evaluate the deliverability of mailer campaigns.

An email campaign may yield 99.9% delivered statistics but did these 99.9% actually landed on the recipients inbox is the key variable.

This is where seed test plays an important role for email marketers as the experiment helps determine where the mailer eventually lands for any mailer campaign. With seed test, email service providers (ESP) send an email to each IP used by the ESP to generate a report that confirms where each of those emails lands.

Using email reporting tools like Pivotal Veracity, marketers are able to evaluate the exact stats of where the emails send under the seed list lands and thereafter comply with actions to improve the delivery ratio.

Additional mailer marketing methods to monitor email deliverability help marketers improve their deliverability ratio by evaluating other metrics like average open rates and click-through. These monitoring actions and deployment of seed testing help evaluate the true story of mailer campaigns.

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Critical Email Marketing Tests

Critical Email Marketing Tests

Improve email response rates by routinely conducting AB testing

Split your email list randomly to compare one list results with the other.

No “Before and After Tests”, and therefore it is very critical to run all versions of test at the same time including splitting your email list and sending out all creative mailer versions (A/B Testing).

Amidst all the testing from split email lists to A/B testing of the mailer layout, do ensure that equal emphasis is put into testing the landing pages synced with the mailer. The landing page is the final conversion platform for a successful mailer campaign as the same ensures that the effective call-to-actions are achieved.

Email List Testing

Measurement of the mailer marketing metrics should not be limited to open rates, click through rates, etc and rather the successful evaluation should be based on the desired objectives or call-to-actions associated with the campaign which may vary from acquiring sales leads, on-site engagement, phone calls, sales, etc.

 Other ideal essential tests for mailer marketing campaigns include:

• Email Opt-In Offer Creative embedded in the Mailer Layout
• Privacy Policy Inclusions to boost user’s confidence in the clarity for respecting privacy regulations
• Experimenting with Subject Liners
• Promotional Message Creative showcasing call-to-actions that targets long term goal conversions
• Periodical Newsletter Templates Testing to determine sections that catches subscriber engagement
• Automated Email Campaign Timing tests ensures the best time of the day & the week to target

To conclude, expert have reported that an average 40% email budget is wasted by not considering or deploying mailer testing for effective goal conversions and therefore cultivating the culture of testing for your mailer campaigns.

The following post is based on the eBook report titled “Top 7 Inspirational Email Tests eBook” by Hubspot.com and the role of Blogs4Bytes.WordPress.Com is to bring in highlight the key essentials.

Mailer Broadcast Scheduling, Evaluation Metrics and Conclusion

Mailer Marketing Evaluation Metrics

The final post on ”Essentials 4 Mailer Marketing” based on the eBook “7 Steps to Jump Start your Email Marketing Strategy Final” by Hubspot.com, discusses the key mailer evaluation metrics, the ideal timing & frequency for mailer broadcast & the conclusion on an mailer marketing strategy for your business.

Mailer Broadcast Timing & Frequency

Frequency of mailer broadcast is determined on the content available on the mailer body and its uniqueness & likability factor with the recipients

Best time for mailer broadcast as per seasoned email marketers that also boost CTR value is over the weekends and have also attributed higher response rate based on the call-to-actions integrated on the mailer content

 

Important Email Marketing Evaluation Metrics

• Open Rates
• CTR Value
• Bounce rate including hard bounce & soft bounce

Leveraging Email Marketing Metrics

• Successful Subject Liners
• Popular Targeted Downloads
• Effective & Relative Call-to-Actions
• Share Mailer marketing contents across company blog & FB updates
• Target specific email marketing content across Trade Magazines and Industry News Sites
• Leverage the mailer content across Webinar Events

eMail Marketing Campaign Strategy

Conclusion for an Effective Mailer Marketing Strategy

• Know your objectives
• Manage you lists
• Focus on Compelling Content & Strategic Offers
• Use Best Practices & follow Can Spam Act religiously
• Find the right email marketing service providers
• Measure your results
• Maximize your content reach via blogs, eBooks, social media updates, webinar events, etc

 

More Read - 

Email List Management & Creating High Value Content

The objective of this post is to discuss the attributes of Email List Management & Creating Valuable Mailer Content that appeals & relates to the reader.

The Ever Important Subject Liners, Mailer Must Do(s) & Can Spam Act

The following post highlights the importance of mailer subject liners, designing the HTML mailer layout, basic mailer marketing must do(s) & complying Can Spam Act.

The Ever Important Subject Liners, Mailer Must Do(s) and Can Spam Act

Email Marketing Checklist

Continuing our series on “Essentials 4 Mailer Marketing” based on the eBook “7 Steps to Jump Start your Email Marketing Strategy Final” by Hubspot.com, the following post highlights the important of mailer subject liners, designing the HTML mailer layout, basic mailer marketing must do(s) & complying Can Spam Act.

The Ever-Important Subject Line

• Include your company’s name in your subject line
• Don’t let your subject line go on forever (45 to 55 characters maximum)
• Include your email offer in the subject line (e.g. “Download whitepaper”; “Read case study”; “Attend webinar”)
• Help readers feel like they know you by keeping your subject line format consistent
• Send emails from the same person/department, so prospects recognize the sender’s name
• Avoid spam filters by omitting punctuation or words in all caps
• Avoid words like “free,” “credit,” “offer” and “act now,” as they also trigger spam filters

High CTR Responsive Words on Subject Liners

Words that can help increase your email’s click through rate – “posts” | “jobs” | “survey” | “week’s | “newsletter” receive higher click through rates than “monthly” | “headlines” | “latest” | “updates”

HTML Mailer Marketing Basics

 

HTML Mailer Contents, Scheduling & Must Do (s)

• Light backgrounds & dark coloured fonts work better for HTML mailers
• Schedule weekly mailer broadcast based on different mailer subjects
• Avoid email spam folders by avoiding all caps & punctuation in your subject lines
• Subject liners should not exceed 55 characters
• Do not include any attachments
• Avoid words & phrases like “Act Now”, “Free”, “New” and “Credit”
• Avoid uneven ratio of texts & images in the mailer content body

 

 

Comply Can-Spam Act

• Avoid untrue & misleading intro / subject liners that you cannot commit
• Subject liner should crisply represent the mailer content
• Tell recipients about who you are & where you are located
• Allow valid “Opt-in” – “Opt-Out” measures
• Honour recipients “Opt-Out” requests

 

More Read - 

Email List Management & Creating High Value Content

The objective of this post is to discuss the attributes of Email List Management & Creating Valuable Mailer Content that appeals & relates to the reader.

Mailer Broadcast Scheduling, Evaluation Metrics & Conclusion

The final post discusses the key mailer evaluation metrics, the ideal timing & frequency for mailer broadcast & the conclusion on an effective mailer marketing strategy for your business.

Email List Management and Creating High Value Content

Email List Management

Following up on Essentials 4 Mailer Marketing based on the eBook “7 Steps to Jump Start your Email Marketing Strategy Final” by Hubspot.com, the objective of this post is to discuss the attributes of Email List Management & Creating Valuable Mailer Content that appeals & relates to the reader.

Email List Management: Segment Mailer Lists based – 

• By Market – If your mailer campaign caters to various industries, segmenting your email list to each relevant market / services offered would be the ideal opt in by targeting personalized message that appeals the reader.

• By Business – Send targeted content based emails based on business dynamics, employee role or employee – employer field of expertise

• By Location –Target email marketing based on specific geographic location

Email List Management: Distribute list in two simple forms –

Clients – The purpose is to let clients know you are aware that they are clients

Prospects – Prospects know you understand their needs and are divided into hot & cold prospects.

• Hot prospects are the leads that drive further into your sales cycle and require craft messages that convince hot prospects to take next steps toward the completing call-to-actions.
• Cold prospects are the leads that have fallen out of the sales process wherein the message need to be less aggressive, seeking request to be eased back into the introduction of your call-to-actions

Creative High Value Mailer Content

Create Valuable Content –

Pull content from your experience, industry insight, and business practices and package it into valuable marketing collateral like:-

• Case studies
• Surveys
• Industry reports
• Webinars
• Whitepapers
• eBooks

Free eBook download, an invite to a webinar discussing market trends with a panel of experts, or a case study that shows how a company in its market achieved a specific objective or overcame a hurdle.

Call-to-Action should be the leading graphic in the email

Introduce bullet points that list what your readers will learn and how they will benefit

Don’t make your reader scroll down to read your offer also termed as “Above the Fold” mailers.

 

More Read -

The Ever Important Subject Liners, Mailer Must Do(s) & Can Spam Act

The following post highlights the importance of mailer subject liners, designing the HTML mailer layout, basic mailer marketing must do(s) & complying Can Spam Act.

Mailer Broadcast Scheduling, Evaluation Metrics & Conclusion

The final post discusses the key mailer evaluation metrics, the ideal timing & frequency for mailer broadcast & the conclusion on an effective mailer marketing strategy for your business.

Career Prospects 4 Digital Marketing

Career Prospects 4 Digital Marketing

So if you are asking how about a career advent in the digital marketing domain in today’s world of smart devices & smart apps & smart people & even smarter companies, the realm of prospects are just overwhelmingly positive.

Career opportunities on the digital marketing sphere are widespread and promising with every other company, platform, brand, product or personality looking for more & more room in the social media network. It’s not just a need but more than a necessity. The road ahead in terms of prospects from the digital marketing domain is simply put second to none!

Specialized qualification is not a prerequisite however there are good lot of entities offering suitable short term learning modules to get you familiarized with the bare necessities that include Twitter Trends, FB Pages, LinkedIn Groups, Pinterest Boards, Google+ Circle & last but not the least the art & science of blogging that itself blossoms into essential variants like inbound links, press releases & trending keywords.

Skills would include ability to narrate the objectives of various brands and identifying respective strategies to propagate individual goals, on-page & off page SEO knowledge is a key boost, content writing & management, familiarity with online advertising networks like Google Adwords, FB PPC / CPM Ads, Email Marketing, Survey Marketing, Poll based marketing exposure, blogging and basic HTML knowledge which is not necessary but very effective if you know ‘em!

With the attire of social media marketing skills under your belt you can simply consider yourself on a high for a lifetime that will sincerely blossom the buds of reasoning and eventually driving you full steam ahead on the sails of promising career move.

Get to know more about the some of the basic platforms that just touches the tip of the social medial network and these would include how you use –

Google Tools 4 Business

Facebook 4 Business

Twitter 4 Business

LinkedIn 4 Business

So start your engines and get to know more about the digital marketing domain from my blog @ Blogs4Bytes.WordPress.com or follow Twitter.com/blogs4bytes or Like us on Facebook.com/blogs4bytes

Snippet Optimization 4 On-Page SEO

Snippet Optimization 4 On-Page SEO

The objective is to quickly & effectively summarize some of the basic essentials for on page search engine optimization along with a brief insight on SERP (Search Engine Results Page) snippet optimization aspects.

Snippet Optimization Tools & strategies elevate content publishers & search engine optimizers to construct page titles and define Meta description across your web pages to overhaul the hindsight of boosting your SERP rankings.

The right snippet measures for your website can ensure your rank to be aesthetically pleasing for Google agents to track & optimize your organic search results. And thus corrective snippet call-to-actions delivers higher click thru rates from your Google listings and eventually ends up boosting your website traffic impressively.

So how exactly snippet strategies works for your website is the prime focus for this post and the revelations start with Title tagging for your web pages. Ensure that your Title tags or keywords are not more than 70 characters including spaces since anything above that ends up in being replaced with an ellipsis. (Know what an ellipsis means here)

Correct Title tagging measures leverages the Meta Description wherein Google again only allows a maximum of 156 characters including spaces and thus replacing anything above these characters with an ellipsis. Furthermore, the web pages needs to be updated & republished on a regular basis with consistency maintained on the context of the key keyword density on the web pages.

Some of the Google rich snippet text that “Google” loves to recognize and mark up positively includes content types of pages & data like reviews, people, businesses, events, etc. Refer to Google’s help on rich snippets and micro formats by clicking here.

And finally snippet optimization strategy must also me infused with page naming wherein the clear URL naming for the web site clearly ensures SERP rankings in the form of breadcrumb listings across Google Search.

Source: http://www.seomofo.com/snippet-optimizer.html

Social Media Optimization: Go Blogantly.In

Social Media Optimization – Go Blogantly.In

At Blogantly.In, the perspective is to inculcate the adjective of positive attributes for all online marketing endeavors & social networking objectivity for brands & businesses.

Blogantly.In designs, develops & deploys engaging social media marketing apps that aims at boosting the social experience for businesses so that they can cater to their fan base and keep them coming back for more by enabling strategic ideas collective & creative marketing notions.

These ideas & notions of social marketing include concepts like viral offer sharing, viral promotion sharing, acquire new fans, share collateral & updates to friends and develop a consistent & reliable online community.
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Such notions & ideas could be anything from embedding seamless viral offers via Facebook, Twitter to improve conversion and boost online sales. Allow your fan base or visitors to share & propagate all your promotional collages across their own social media network effectively

Acquiring new fans from various online mediums as well as within the platform community of various social media networks like Facebook, Twitter, Google+, Foursquare, LinkedIn, Pinterest.com & so on!

Acquisitions are then followed by strategic smart marketing call-to-actions that encourages your fan base to furthermore propagate your brand name & marketing drives by encouraging them in making a suitable buying decision for online shopping initiations to increasing visitor or fan engagement and boosting your web traffic.

Encourage both your fan base and your fan’s fan base by introducing unique “share a purchase” concepts by deploying incentive based infusions to get your fan’s fan base be involved with your branding initiations that eventually leading to a traffic boost or sales!

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Deploy unique & intelligent social shopping concepts that aim at engaging the community to see what other online shoppers are into and strategically allow them to interact with each other to eventually improve trust and converting traffic into sales.

Infuse both control & command for how your social media apps & engagement drives are delivered & shown across the social media network with rule based targeting engine for the apps that further are conceived & developed to offer visitors with incentives to spread the word via discount coupons, sweepstakes, contest & other engaging initiatives.

Optimize not just your social media reach but also how your website is perceived by crawlers by hooking & developing search engine optimized contents & creative collateral. Deploy an extensive experimentation framework for all your social media apps to customize & personalize the same with effective targeting & testing.

Work closely with Blogantly.In to understand the online marketing drives with dedicated landing pages that are well optimized to meet all standard industry norms followed by detailed social analytic reporting formats to explain an effective web marketing strategy on how the social campaigns are working & maximizing the discoverable factors!

Messaging Strategies 4 Engaging Social Media Fans

Messaging Strategies 4 Engaging Social Media Fans

The right content engaging context on your social networking profile is the key to optimizing your platform as the favourite place to be across your fans base and therefore the role of engaging messaging strategies is simply put second to none!

The highlight of the post is to understand how to create engaging content for your fans so that they keep coming back to you consistently and eventually ruling an increasing ratio of fan engagement in your favour.

Understand your fan’s passion and tap in content and contexts that relates to their passion. Focus on aspects of your fan’s personality and determine what motivates & inspires them to bring in messaging resources & updates relating their enthusiasm in all greatness & meeting your desired goal.

Give your fans the opportunity to share & express their passion with relative simple closed questions that are easy & quick to respond.

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Attend to your fans like VIP and allow them to know it easily what you are expecting from them. Ensure easy predictable ways to participate and stay connected with your social network platform and allow them to know what exactly is needed to be done next!

Invite and encourage one-on-one interactions by responding back to fans comments &likes to take the relationship to the next level and look forward to humanize your brand value by allowing fans to see the real you. It is hard to define what exactly it is but it is something that makes them excited!

To sum up, the prime facie objective from your social networking post is limited by your imagination and some of the guidelines to keep in mind would be to be personal, friendly and unafraid to tap into shared passions that brought you both together.

Make your fans feel they are special to you and that you treasure their engagement, comments & likes across your social networking frontiers. Keep things simple for them o stay connected and engaged with your platform by simple call-to-actions that allows them to quickly understand what exactly is expected out of them to do next!

Social Media Marketing 4 Lead Generation

Social Media Marketing 4 Branding + Lead Generation

Social Media Marketing are scaling new heights for businesses with intuitive brand building & lead generation strategies using three primary platforms – Facebook.com, Twitter.com & LinkedIn.Com The following post discusses important agendas that marketers need to be well acquainted with while pursuing their promotional objectives across these primary social networking platforms to ascertain what works & what doesn’t when it comes to uncovering the network rules & ad types.

For example marketers need to know the importance of sponsored stories across facebook.com and how to best deploy them. What are the driving factors for twitter promotions, targeting best practices, scheduling engaging strategies across Linkedin.com and how the overall social media marketing marketplace functions.

Facebook PPC Ads

Facebook (FB) ads engage potential new leads & conversions better than any other network including the PPC pacesetter – Google Adwords. These ads allow businesses across varied industry verticals to remain connected to newer clients & fan base wherever possible for their social advertising efforts to perform better. FB Sponsored Stories across the user’s newsfeeds opens the window of opportunity for unprecedented brand advocacy and thus businesses are keener to integrate PPC ads for an effective ROI on their social media marketing efforts.

Statistics from relied social media marketing experts like Hubspot, Wild Fire App, Useful Social Media, Marketing Profs, Blogs4Bytes aka Blogantly.In & other service providers have convincingly concluded that fans / users / new leads / customers have 68% higher ad recall value with an impressive 4x times higher likelihood for fans to confer confidence in them to aid conclude a definitive purchase decision. FB Sponsored Stories across user timeline & newsfeeds guarantees 46% higher click through rate (CTR) for an encouraging valued ROI of 20% lower cost per click & 18% lower cost per fan acquisition as compared to other PPC advertorials.

FB ads accounts for a higher sponsorship value based on a user / fan friendly ad visibility range that is limited to 1 ad per user per day to a relevant fan base that comprises of friends or pages which have been already liked. At the same time, the strategy of these FB ads also convinces the clients ROI measures by confirming guaranteed ad delivery to relevant fan base, thanks to “the no way to opt out of seeing or having an activity” strategy by the fan base for these sponsored advertisements where FB Apps are the missing link to connect the fans / new leads / customers across their newsfeeds. These FB PPC Ads can be furthermore compounded by offering effective call-to-actions that introduces coupons & related discount vouchers for the brand advocates / fan base / referrals.

Social Media 4 Lead Generation

Twitter Promotions

Similarly Twitter too confides conclusive parameters for advertisers to deploy promotions across the Twitter network by engaging users in the form of Promoted Accounts that shows the users “Who to Follow” & Promoted Trends / Tweets based on the user’s account activities & profile information, visible via Twitter Search as well as Twitter Timeline / Newsfeeds / Tweets.

LinkedIn Advertising

LinkedIn too is no different when it comes to relating their subscribers with effective PPC based ads in addition to their custom branded strategy of Follow Company, LinkedIn Groups & LinkedIn Answers that too are defined by the user’s profile information & activities.

The highlights of an effective ROI performance from LinkedIn PPC ads are derived by using engaging ad variations that perform on tested & trusted strategies like Action Verbs in the Ad Headline, Stronger & Clearer Call-to-Actions and Eye Catching Headlines. Another important clause for PPC ads across the LinkedIn platform to work better is with the delivery & visibility of PPC ads across the user’s network during mid week ideally Monday – Wednesday that has been ascertained & confirmed with statistical reports & surveys concluded by reliable experts & experienced social media marketing gurus.

The post that we have just discussed is extracted from the webinar by WildFireApp.Com on Social Advertising Webinar Part 1 and the role of Blogs4Bytes.WordPress.Com is to bring in the finer details of the session in brief for easier effective comprehension.